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Our Blog

Dieppe, a Strategic Location for Businesses!

Dieppe, a Strategic Location for Businesses! Image 1
“Strategic location” is a hot topic in business development. Whether you’re an established business or a start-up, location is key.

Entrepreneurs should ask themselves: Is my business in an optimal location? Does the location provide enough visibility for my business? What are the characteristics of an ideal location for my business? This blog will provide answers to these questions and show why Dieppe is a wise strategic location.

For a business to have a strategic location, it must be close to a critical mass of its customers (“personas”). Whether they are other companies (B2B) or individuals (B2C), your customers are the raison d’être of your current or future company. So ask yourself the following questions:
  • Is my business’s target customer represented by a critical mass?
  • How many potential customers are near my business?
  • Are the logistics required to sell my product or service available at this location?

In Dieppe, with its fast-growing population and hundreds of existing businesses, there’s certainly no shortage of customers! More than 1,000 businesses have already set up shop in Dieppe, making it an attractive place to do business. The neighbouring cities of Moncton and Riverview could also offer a potential market for your business!

The City of Dieppe is a major business hub in the Atlantic Provinces! There are nearby markets not only in
New Brunswick, but also in Prince Edward Island and Nova Scotia, and even in the northeastern United States and Quebec. To facilitate access to these markets, there are several major distribution companies in the region, such as FedEx and UPS, among many others. Neighbouring markets are also accessible from Dieppe using the region’s highly developed road network, with three highways close by (2, 11 and 15).

With more than two million people in a 300-km radius, the number of potential consumers in this area is a big draw. Within this radius, the local citizens of Dieppe are of particular interest in that they generally have higher discretionary income than elsewhere in the province. The average income of full-time workers in Dieppe is $14,000 higher than the provincial average! (Source: Statistics Canada, Income of Individuals 2015)

Southeastern New Brunswick offers lots of potential for entrepreneurs from all sectors! All you have to do is make the right connections to make your business dreams a reality in Dieppe . . . and it all starts with Expansion Dieppe!
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Tel.: +1-506-877-7847
Toll Free in Canada and USA.: +1-855-663-6886

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